Nell Smircina, DAOM, LAc, DiplOM, is the Director of Development for the American Acupuncture Council, and an advocate, educator, and practitioner with a focus on the integration of acupuncture into America’s standard of care. She is the Immediate Past Chair of CSOMA, California’s oldest state acupuncture association, and is Vice Chair of Public Policy for the American Society of Acupuncturists.
Smircina specializes in acupuncture for optimal post-surgical recovery. She is the founder of COGENT Acupuncture (formerly PIQUE Health), an integrative concierge practice in Beverly Hills, but more recently has focused upon B2B, specifically collaboration and integrating acupuncture into established businesses. She shares her insights and business building tools with the profession in her Acupuncture Today column, “The Business of Acupuncture”.
Smircina values mentorship and has taught in many schools on the topics of practice management, professional development, and messaging. She believes being able to effectively communicate our medicine’s value to the public is critical to the growth of the profession and is a passionate advocate of effective risk management.