The AOM graduates featured on the CCAOM website are all graduates of one of the Council’s member colleges—in this case, PCOM! A PCOM-NY graduate of 2008, Rob is now the owner of City Acupuncture, a high-volume, lower-cost, multi-practitioner clinic in downtown Manhattan. He’s recently franchised the model and opened two independently owned franchisee clinics with more to come in the near future. Rob’s most essential tip for other graduates desiring to establish a successful practice? “Before you do anything related to starting a practice, spend some time meditating on where you want to be 3, 5, and 10 years from now. Be honest about your financial needs. Get help from a friend or financial planner if necessary, but either way it is critical that you have a solid idea of what you need to make in order to live the life you have in mind.”