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Oriental Medicine - Advertise
The Oriental Medicine newspaper is one of our proudest accomplishments,
featuring in-depth articles on Oriental medicine written by our faculty
and other noted authorities in the field. Published twice yearly and
circulated to over 38,000 acupuncturists and other interested readers,
this publication of Pacific College of Oriental Medicine is growing quickly
in popularity.
Click to here
to request a media kit for Oriental Medicine or download a PDF
file of this information.
Click below for more information on:
• Readership
• Circulation
• Distribution
• Frequency
• Format
• Editorial
• Advertising Policy
• Display Ad Rates & Sizes
• Terms
• Issues & Deadlines
• Space Reservations & Questions
• Format accepted
• Graphics software accepted
• Production Art
• Fonts
• Media
• Document Specifications
• Photos
• Art Elements
• Where to send artwork
READERSHIP: Students, licensed acupuncturists, medical practitioners, massage & bodywork professionals, as well as Chinese medicine colleges & medical libraries.
CIRCULATION: 38,000 copies mailed to licensed acupuncturists,
students and alumni of Pacific College, San Diego and New York, and Chicago
in addition to distribution through health food stores and other outlets
throughout those cities.
DISTRIBUTION: North America and Europe
FREQUENCY: Twice Yearly - Published in February and August
FORMAT: Newsprint tabloid
EDITORIAL: Oriental Medicine features news
and stories about the fields of bodywork and Traditional Chinese Medicine,
as well as updates on programs offered at both campuses, faculty and
student profiles, and community calendars.
ADVERTISING POLICY: Oriental Medicine accepts
advertising from acupuncture equipment suppliers, Chinese herb suppliers,
bookshops, publishers, seminar organizers, etc.
DISPLAY AD RATES & SIZES
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Size (WxH) |
|
| Full page (vertical format only) |
10 1/8" by 16" |
$950 |
| Half page (horizontal) |
10 1/8" by 8" |
$550 |
| Half page (vertical): |
5" by 16" |
$550 |
| Quarter page (vertical format only) |
5" by 8" |
$400 |
| Eighth page (horizontal) |
5" by 4" |
$300 |
| Eighth page (vertical) |
4" by 5" |
$300 |
Prices are for camera-ready artwork. If you wish, we can quote you
for design.
TERMS: 30 days from receipt of invoice.
ISSUES & DEADLINES:
Issue |
Issue Date |
Editorial Deadline |
Ad Reservation Deadline |
Art Deadline |
| Winter |
February 1 |
December 1 |
December 15 |
January 1 |
| Summer (Symposium Issue) |
August 1 |
June 1 |
June 15 |
July1 |
SPACE RESERVATION & QUESTIONS:
Please email
us or call (800) 729-0941.
FORMAT ACCEPTED:
Oriental Medicine requires art be be submitted in one
of the following formats:
a. Electronic artwork via email or disk is the preferred format.
b. Camera-ready art: halftones
should be screened at 85 line, and printed at actual size. If supplying a photograph
that needs
to be scanned,
please see the “Production Art” section below. We recommend that
you send us output from an image-setter rather than a laser printer.
c. Film negatives: film should be supplied as negatives,
right reading, emulsion side down, 85 line screen. Our publication is printed
in
black plus a spot color. If you are supplying us with separated film for
a two-color ad, please put the second color on the “cyan” plate.
Please supply a laser copy of the ad with your negs.
Ad size must conform to the sizes listed on our rate sheet. Odd sizes
will be billed as the next largest size on the rate sheet and floated
in the ad space.
Please fax a hardcopy of the ad with a completed “Client Supplied
Disk Form” when you email the ad. A “Client Supplied Disk
Form” must be signed and turned in with the electronic media to
ensure accuracy of your ad and to avoid any problems in the output process.
If you do not follow the art submission guidelines and/or do not submit
a “Client Supplied Disk Form”, Pacific College accepts no
responsibility for output related problems and reserves the right to
refuse to output your ad.
ACCEPTED GRAPHICS SOFTWARE:
Macintosh Platform Only
• Quark Xpress 4.0
• Adobe Photoshop TIFF
• Adobe Illustrator EPS
• Freehand EPS
• Adobe Pagemaker
• Hi Resolution PDF with fonts embedded (B&W ads only)
Absolutely NONE of the following software will be accepted:
• Multi A Creator
• Coral Draw
• Microsoft Publisher
• Microsoft Word
PRODUCTION ART:
Production artwork for minor revisions to your ad is available at an additional
charge of $50-$100 (depending on size and complexity of ad). If you need
us to resize a photo for you, please submit continuous tone photos only (we
cannot resize from your halftone).
Please do not submit original artwork or “one and only” copies
of artwork and/or photos as we will not be able to be responsible for them.
Please Note:
Ads supplied on disk must be accompanied by a “Client Supplied Disk Form”.
Click here to download a PDF of this form, or email
us your request.
FONTS:
Postscript fonts are accepted. Please provide all fonts used to produce the
ad with the document. We recommend that you use “Flightcheck” or “Extensis
(Preflight)” to collect all necessary fonts and support files for your
ad.
MEDIA:
Only Macintosh formatted electronic media is accepted. We can accept
the following: 3.5” floppy disks, Zip disks, and CDs.
DOCUMENT SPECIFICATIONS:
Quark Documents
• A black and white or color composite with the color separation plates
must be included. The job cannot be processed without a printout. If you choose
to use our second color, please spec your second color as “cyan”,
we will convert it to the color we choose.
• We prefer ad layout be completed in Quark: Jobs designed in other layout
programs are not acceptable. If you do not have Quark Xpress, you may layout
your ad as an Illustrator EPS, Freehand EPS or Photoshop TIFF file. We can place
it in and output it from Quark Xpress.
• Ad size must conform to the sizes listed on our rate sheet. Odd sizes
will be billed as the next largest size on the rate sheet and floated in the
ad space.
• Art imported into Quark must be included in the same folder as the Quark
document.
• Art imported into Quark must be updated. In Quark, use the Picture Usage
utility to assure that there is no art modified or missing. A “Collect
For Output” is recommended.
• Trapping should be set. Pacific College will also check trapping to our
specifications.
• All type 10pt. and below must be black. No type under 10pt. should be
knocked out of another color (ie: white type knocked out of black or color background).
• No Quark elements are allowed outside of the image area. Use reshape
polygon if necessary.
PHOTOS:
• Only black and white photographs are accepted. You may specify they be
printed in our second color, but we cannot guarantee the printing quality. Please
do not send color photos (CMYK, RGB etc.).
• Photos are to be provided at 300 dpi. Photos must be sized in Photoshop
to be placed in the Quark documents at 100% to assure acceptable output resolution.
• Photos must be saved in TIFF or EPS format. If clipping paths are used
then the file must be saved in EPS format, utilizing a flatness of 3, with Binary
settings and not DOS format.
ART ELEMENTS:
• Art elements (logos, line art) must be saved in either TIFF or EPS format.
• Photoshop files must be created to size and imported into Quark at 100%.
This does not apply to Illustrator EPS files.
• Job files must be complete and clean to conserve memory space and printer
processing time, remove nonessential elements (ie: items outside of the page
size.)
SEND ARTWORK TO:
You can email your
ad, or send via US Mail to:
Oriental Medicine
C/O Lauri Howell/Neysa Gay
7445 Mission Valley Road Suite 105
San Diego, CA 92108
Telephone (619) 9574-6909
Fax (619) 308 - 0090
Please do NOT send your advertisement via Certified Mail.
We prefer UPS or Federal Express as they are both trackable and do not require
a signature on delivery.
*Oriental Medicine reserves the right to refuse any advertisement
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