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NEWS RELEASE September 28, 2004 National Massage Therapy Awareness Week National Massage Therapy Awareness Week is October 24-30, 2004. Sponsored by the American Massage Therapy Association (AMTA), this week is designed to raise public awareness of the benefits of therapeutic massage and encourage people to take the extra time to care for their health through massage. This year's theme is "Managing Pain with Massage". Popular among all age groups, massage is effective for relaxation and stress reduction, as well as medical reasons, including muscle soreness/stiffness/spasms, injury, headaches, pain reduction, blood and lymph circulation and improved immune system function. Massage has been shown to reduce blood pressure and heart rate and increase endorphins, the body's natural painkillers. Doctors are now prescribing massage to their patients, and sports teams are hiring massage therapists as well. A growing number of businesses and organizations, including the U.S. Department of Justice, are also offering massage in the workplace to decrease job stress and increase productivity. In recognition of National Massage Therapy Awareness Week, Pacific College of Oriental Medicine in San Diego will be hosting a free lecture for the public Friday, October 22 at 7 pm titled, "Medical Benefits of Choosing Acupuncture & Asian Body Therapy." Pacific College of Oriental - School of Massage in Chicago will be hosting a free Open House for the public Thursday, October 21 from 6 to 8 pm. Events will include workshops on Tui Na massage and Tai Chi, lectures on Asian Body Therapy and Oriental medicine, and campus tours. Refreshments and information on admission and financial aid will also be available. Pacific College of Oriental Medicine's New York campus offers body therapy classes in Tui Na and Swedish massage, as well as classes in acupuncture, Chinese medicine and herbology. For more information on National Massage Therapy Awareness Week, or Pacific College 's massage programs and clinic, please call (800) 729-0941.
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