Pacific College of Oriental Medicine News & Events

When the Ten Thousand Things are seen in their Oneness, We return to the Origin where we have always been. - Sengtan

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Oriental Medicine Newspaper

NEWS RELEASE

June 7, 2002

For More Information Contact: Rebecca Wilkowski, Phone: (800) 729-0941

International Massage Week

International Massage Week, July 14-20, 2002, is designed to raise public awareness of the benefits of therapeutic massage and encourage people to take the extra time to care for their health through massage.

Pacific College of Oriental Medicine in San Diego will be participating in International Massage Week by promoting its student massage clinic. The clinic is open to the public and offers massage on Wednesday evenings from 5:30 – 8:30 p.m. The hour-long massages are performed by supervised massage students and cost $30. Pacific College also offers body therapy classes in Acupuressure, Foot Reflexology, Jin Shin, Shiatsu, Tui Na, Thai and Swedish massage that lead to certification as a Massage Technician/Therapist, Oriental Body Therapist, or Holistic Health Practitioner.

Popular among all age groups, massage is effective for relaxation and stress reduction, as well as medical reasons, including muscle soreness/stiffness/spasms, injury, headaches, pain reduction, blood and lymph circulation and improved immune system function. Massage has been shown to reduce blood pressure and heart rate and increase endorphins, the body’s natural painkillers. More than one in four Americans report having had a massage from a massage therapist in the past five years, spending a total of between $4 and $6 billion on 114 million visits each year.

Studies show that people are making more visits each year to alternative care practitioners (629 million times per year) than to primary care physicians (386 million). The explosion in the popularity of massage can be attributed to the growing population of aging baby boomers and an increased awareness of the effects of stress and the physiological benefits of massage. Doctors are now prescribing massage to their patients, and sports teams are hiring massage therapists as well. A growing number of businesses and organizations, including the U.S. Department of Justice, are also offering massage in the workplace to decrease job stress and increase productivity.

For more information on International Massage Week, or Pacific College’s massage programs and clinic, please call (800) 729-0941.

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