Essence & Qi Blog
Massage Therapists Who Blog: Can Great Content Get You Clients?
If you’re a practicing massage therapist, you probably have your hands full (no pun intended!). You have your website up, your business cards created, and you might even be on social media. Many practitioners ask the question “To blog or not to blog?”. The answer might surprise you. If you can’t commit the time to update a blog at least a couple times a month, it might be better to let the blogging train pass. When blogs go quite for long periods of time it can reflect poorly on your business. That being said, it should also be noted that for a blog to be successful, it’s not necessary to write a post every day, or even every week. When content is well-written and unique, it can be an excellent way to build awareness of your practice and help optimize your search engine rankings.
Posts should be engaging and informative. If you can build enough quality content, readers will look forward to your posts even if they are infrequent. So, what makes a great massage blog? What will keep readers engaged and give them the urge to return to your site (and your practice)?
Some general rules apply when blogging, regardless of what industry you’re a part of. You’ll want to make sure you strive for quality over quantity for blog posts. Make posts engaging. Offer readers info they can use. Be more than your own promotion. Feel free to mix it up: vary how you present your content. Some of it can be photos, some written articles or surveys, and if you’re really crafty, you can include video posts.
Whatever format you decide to use, in each post, try to give tidbits, insights, or news that readers can immediately implement in their day-to-day life. We’ve put together some great inspirations for your massage blog below.
Above all: try to have fun. Get creative! Think in terms of how you connect with your patients in person and bring it to the page. You’re already passionate about what you do. Bringing that excitement about wellness and healing to your blog will shine through your posts and attract loyal, happy clients.
Get inspired by checking out the recently named Top 50 Massage Blogs here!